Elo Studios was founded in 2005 by partners Flavia Feffer, Ruben Feffer and Sabrina Nudeliman Wagon, in view of the market opportunity created by the Audiovisual Law. Initially, the company focused exclusively on sales of Brazilian films and series for TV, video on demand and other media in the national and international market. Since then, the company has produced more than 500 titles on all continents. Among them, The Boy And The World, by director Alê Abreu, with a soundtrack by Ruben Feffer and Gustavo Kurlat – which competed for the Oscar for best animation, received more than 45 awards and was sold to more than 40 countries – and the documentary Marina Abramovic and Brazil, the first Vimeo Original in Latin America. Always with an innovative focus, the company was a pioneer in digital media. Between 2007 and 2010, it launched its own channels in partnership with Joost, an internet television service developed by the same founders of Skype, and with Blinkx, a British video search portal. Currently, Elo has its titles displayed on more than 20 platforms worldwide, including China, France, United States and South Africa.
In 2012, the company expanded its activities to the programming and release of national films in movie theaters. Ten years later, it has more than 100 releases, including films from all regions of Brazil, with different genres and profiles. Many of them were successful at the box office, as is the case with SOS Women To The Sea 2, a comedy that had more than 2 million spectators. And several films that were awarded internationally, as happened with the feature Executive Order, by Lazaro Ramos, which received awards for best screenplay, best film, best actor and best supporting actor, in addition to being consecrated as the biggest success of the year 2022 , thanks to a launching strategy that involved more than 160 sessions (20 thousand tickets) for the public of communities, schools and social organizations, with the sponsorship of companies.
In 2018, Elo Studios created Elas Label as a response to the social and market need to give voice and visibility to women who, by showing feminine approaches and visions in their projects, serve as an important counterpoint to most films and series produced in Brazil audiovisual market that is still predominantly male.
In the incubator model, Elo Studios offers several consultancies (artistic and commercial) focused on expanding the reach of films directed by women. More than 46 titles have been released through the Elo Studios incubator, many of them directed by women who are outside the Rio-São Paulo axis, with little access to the professionals involved in the consultancies.
In 2019, Elo Studios, which had already participated in some projects since the beginning, expanded its activities to original production. Since then, has developed, produced and launched the reality show Mad To The Max, shown on Disney Plus Latam, in partnership with National Geographic; the Trace Trends TV Show, shown on Globoplay in partnership with Trace Brazil; and the documentary The Truth Beneath The Lie, shown on the History Channel, in co-production with ITE, FGV and Fundação Lafer.
Honoring its international and prestigious background, it produced the documentary You are not a Soldier, by Maria Carolina Telles, shown by HBO Max and selected for the pitching of Sunny Side of the Doc and by the international festivals DOXA Documentary Film Festival (Canada), Doc Edge (New Zealand), Hot Docs (Denmark), DocsMX (Spain) and Docs Valencia (Spain). It also produced the impact campaign Telling to Live, directed by Cao Hamburguer in partnership with UNESCO and Cappuccino Digital.
For the next two years, Elo Studios foresees 12 more original productions that are in different stages.
As of 2022, Elo Company changed its name to Elo Studios, to better adapt to all its areas of activity, which now include curating, creating, producing and distributing innovative and impactful audiovisual content, remaining faithful to to Elo’s initial proposal, which has always been to value Brazilian diversity and present it to countries on all continents.
Throughout its history, Elo Studios has commercialized more than 500 titles for TV, cinema and streaming, which were distributed in Brazil and in more than 100 countries.
Discover the latest highlights from Elo Studios
This year, Elo Studios will distribute more than 13 films in theaters. Among them, the comedy Saideira. In the feature, two sisters, comedians Thati Lopes and Luciana Paes, who haven’t seen each other for years, embark on an unusual and comical treasure hunt: a very precious inheritance they received from their grandfather and that could change their lives.
Elo Studios will also release Madame Durocher. The film tells the true story of the young orphan who, despite personal difficulties and prejudice, becomes the first woman to be recognized as a member of the Imperial Academy of Medicine. The production brings together Cannes winners for best actress: Sandra Corveloni, in the role of Durocher, and Marie Josée Croze, who plays the mother.
The program also includes the premiere of De Repente Miss, co-distributed by Elo Studios and Sony Pictures, with Fabiana Karla and Giulia Benite. And Viva a Vida, directed by Cris D’Amato and starring Thati Lopes and Rodrigo Simas.
The company is producing an animation series in co-production with Birdo Studio and Flamma; the feature film Avenida Beira Mar, in co-production with the production company Viralata and the Telecine channel; a reality show with Mulheres Positivas, a female development platform; a documentary in partnership with the podcast Mamilos and A&E, a pay TV entertainment channel; a feature-length comedy with the Telecine channel; in addition to a non-fiction series in partnership with VBrand, Grupo In Press’s audiovisual label.
On January 27, International Holocaust Remembrance Day, the Telling to Live. Living to Tell campaign was launched. Produced by Elo Studios and aired on SBT, Band, Globo, among others, the campaign was created by Cappuccino Digital – which is part of a collective of Weber Shandwick agencies – for UNESCO, with the support of the Israeli Confederation of Brazil (CONIB ) and the Museum of the Holocaust of Curitiba.
Elo Studios distributed the film Executive Order, directed by Lázaro Ramos, with Taís Araújo, Alfred Enoch, Renata Sorrah, Adriana Esteves, Seu Jorge, Emicida and other renowned artists. The film won international awards: Best Screenplay (Lázaro Ramos and Lusa Silvestre) at the Indie Memphis Film Festival, Best Film at the Cordillera Film Festival.
Actor Alfred Enoch received Best Actor awards at the Portuguese Language Itinerant Film Festival and Pan Africa Film in Los Angeles. In addition to these awards, Executive Order ended up as the big winner of the night at the 26th edition of the Inffinito Film Festival, in Miami, where it emerged victorious in the categories Best Film, Best Screenplay and Best Supporting Actor (Seu Jorge).
Elo Studios and the Telecine channel held a free workshop on film production and distribution during the Elas Label Cabíria Telecine Award event.
Another source of pride for the company is that this year Elo was honored during the opening ceremony of Expocine 2022, in the Distribution category
Elo Studios released the documentary film You are not a Soldier, screened by HBO Max and selected for Sunny Side of the Doc pitching and international festivals DOXA (Canada), Doc Edge (New Zealand), Hot Docs (Denmark), DocsMX (Spain) and Docs Valencia (Spain).
On the verge of losing her father, director Maria Carolina Telles makes a portrait of award-winning war photographer André Liohn. A man torn between his work in the combat zones and his relentless attempt to be a present father. Through his lens, a story of survival and grief, life and death.
Avenida Beira-Mar, a feature film, which this year was still in development, was selected for the Produire Au Sud des 3 Continents Festival 2021 workshop, in Nantes, France. And he was also winner of the Elas Label Cabíria Telecine Award.
The script for Freefty, by Adriana Calabró, was awarded the Elas Label Cabíria Telecine Award, receiving an investment of R$ 200,000 for the development of the script.
The Elas Label Cabíria Telecine Award was launched with the aim of encouraging projects with a script and direction signed by women. For its realization, Elas Label from Elo Studios, partnered with Telecine and Cabíria Festival Audiovisual, which since 2015 has fostered the production of female screenwriters and stories with female protagonism in the diversity of their expression.
In this first edition of the award, the Avenida Beira Mar project, by Maju de Paiva, was awarded with co-production and distribution contracts with Elo Studios and pre-licensing with the Telecine channel.
Mad To The Max was the first release by the audiovisual productions area of ??Elo Studios, then Elo Company, developed and produced in partnership with National Geographic – the reality show is in the catalog of the Disney Plus channel.
Mad To The Max TV series presents the adventure of three young scientists in a post-apocalyptic game. They will go on an incredible journey where they must discover how to escape inhospitable environments and unravel the enigmas of a provocative host. For this, they will create open labs to make ingenious and surprising projects, and will be challenged to show their expertise in Mechanical Engineering, Mechatronics and Pop Science.
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Elo Studios looks for unique stories capable of expanding worldviews. With experience in the global market and in the growing spectrum of media and technologies, it seeks to unite talents and partnerships with brands, channels and platforms to enable the production of innovative films, series and programs that reflect and value the diversity of the human spirit.
Elo Studios distributes fiction, animation and documentary films and series in cinema premieres, open and closed TV, videos on demand, special exhibitions, exhibitions and airlines. And, thanks to its expertise in the audiovisual market, in some cases, it also participates in the project from development to fundraising, seeking opportunities.
Today, only 18% of Brazilian films are directed by women. To change this reality, Elo Studios created Elas Label with the aim of promoting the work of female directors.
In addition to its strategic performance as a distributor of selected films, Elo Studios works as an incubator. For this, it has a team of 22 consultants – made up of men and women experts in audiovisual in the artistic, executive and legal areas – who contribute voluntarily to the development of the filmmakers’ projects.
