Today, only 18% of Brazilian films are directed by women. To change this reality, Elo Studios created Elas Label with the aim of promoting women in film direction. In addition to its strategic performance as a distributor of selected films, Elo Studios works as an incubator. For this, it has a team of 22 consultants — made up of men and women experts in audiovisual in the artistic, executive and legal areas — who contribute voluntarily to the development of the filmmakers’ projects.
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The 2022 edition of the Elas Label Cabiria Telecine Award had two fronts: The first was a workshop on audiovisual production and distribution given by Barbara Sturm, Head of Content & Sales at Distributor Elo Studios; Paula Garcia, Executive Producer; and Gabriel Cohen, Telecine's Acquisitions Manager. The second was a consultancy given by the three executives in a project selected within the Cabiria Festival - MARES by Matheuzza Xavier.
The 2021 edition of the Elas Label Cabiria Telecine Award sought original comedy scripts written by women. The winning argument was awarded a production and distribution contract with Elo Studios and a development budget worth BRL 200,000 reais, to carry out the development of the project and the chosen script.
In 2020, Elo Studios and Elas Label joined Telecine and, together with the Cabiria Award, created the Elas Label Cabiria Telecine Award In the first year, the award included the Avenida Beira Mar project, by Maju de Paiva, with co-production and distribution contracts with Elo Studios and pre-licensing with Telecine. In the second year, the script for Freefty, by Adriana Calabró, was awarded, with an investment of BRL 200,000 in the development of the script. And in the third year, a free workshop was held with Elo Studios and Telecine on film production and distribution.
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